Jul 2019. 19 No. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Attendance across the three days reached 3.3 million in 2015, earning it the title of "largest attendance at a music festival", according to Guinness World Records. Suomi, K., Luonila, M. and Thtinen, J. Yes, Statista allows the easy integration of many infographics on other websites. The practices related to frequent festival attendance include social practices, knowledge and skills development as well as appropriate behavior. Get the best reports to understand your industry. and Barroso, J. Nordvall, A., Pettersson, R., Svensson, B. and Brown, S. (2014), Designing events for social interaction, Event Management, Vol. Music festivals are important platforms for live music consumption offering shared musical enjoyment, social interactions, and the sense of community (Kelly et al., 2014) that produce socially extended emotions (Wood and Kinnunen, 2020) and long-lasting memories (Manthiou et al., 2014). more active and less active sport event participants in Getz and Andersson, 2020). Talking about the evolution of the festival field, Kinnunen and others (2019a) argue that Nordic festivals have moved from many kinds of voluntary-based productions to more professional, business-oriented productions (see also Amberla, 2013). SXSW FESTIVALS: FILM & COMEDY SXSW FESTIVALS 155 World Premieres . proper attribution to Statista. 2, pp. Self-control included knowing when to drink and eat to avoid the need to go to the toilet in the middle of the best performance. Interviewees were aware that their own behavior influenced others since the positive state of mind spread around the attendees. Kinnunen et al., 2020). This text provides general information. The most important key figures provide you with a compact summary of the topic of "Live Music" and take you straight to the corresponding statistics. Please create an employee account to be able to mark statistics as favorites. In this study, most of the frequent festivalgoers were either single or in a relationship without small children. As a consequence, festival fans have grown to appreciate live music and festivals more than ever (LiveFIN, 2020; Live Nation and TicketMaster, 2020). The practice is present, for instance, in football fan clubs where violators of the rules might even be punished (Jones, 2000; Kossakowski, 2017). Visit emeraldpublishing.com/platformupdate to discover the latest news and updates, Answers to the most commonly asked questions here, Center for Cultural Policy Research Cupore, 2021, Maarit Kinnunen, Antti Honkanen and Mervi Luonila, Have you found what you're looking for? Interviewees' background data is summarized in Table 2. 485-501. When publishing one of these graphics, Use Ask Statista Research Service, This question was phrased by the source as follows: "Have you ever attended the following festivals and events? Access to this and all other statistics on 80,000 topics from, Show sources information Sleeping in a tent for days to catch a glimpse of Beyonc making history at Coachella. 172-185. Benefits like enjoyment and pleasure were gained from attendance, also well-being and getting energy for everyday challenges through social festival experiences (see also Meretse et al., 2016). However, it is somewhat peculiar that the event travel career has not been studied within the scope of music festivals, which comprise a remarkable part of the event market, and most festivals have a considerable number of regular attendees. Kinnunen, M., Honkanen, A. and Luonila, M. (2021), "Frequent music festival attendance: festival fandom and career development", International Journal of Event and Festival Management, Vol. Getz, D. (2007), Event Studies: Theory, Research and Policy for Planned Events, Elsevier, Amsterdam. Getz (2007) applied the TCP approach and serious leisure conceptualization (Stebbins, 1992) to event tourism, arguing that an event career is involved when there is a frequent event visitor who desires for more, craves for uniqueness and hopes for an increasing challenge. A mixed methods research approach (Greene, 2007) is used to answer the question: How are festival fandom and career development involved in frequent music festival attendance? Please do not hesitate to contact me. SXSW 2022 Attendance Reportedly Dips 20% From 2019 Amid Crowded Concert Schedule Dylan Smith March 18, 2022 Austin, Texas, home of SXSW. There was a statistically significant, strong positive correlation between them (rs=0.380, p=0.000). Fandom, on the other hand, has been studied in the festival context as fandom of an artist or musical genre, not as fandom of festivals, even though Rihova et al. For example, Pori Jazz (organized in mid-July) attracted 350,000 and Ruisrock (at the beginning of July) over 100,000 visits in 2019 (Finland Festivals, 2020). Teosto (2018), Keikkakartta [Map of Gigs], Finnish Composers' Copyright Society Teosto, Helsinki, available at: https://www.teosto.fi/keikkakartta (accessed 28 August 2020). 1, pp. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: While live show announcements and touring operations are slowly picking up across the globe, the question which festival will take the crown for the most attendees in 2022 will likely remain unanswered for the time being. Live Nation also controls, or partially controls, festivals like Lollapalooza and Austin City Limits, among several dozen others. The third spot is taken up by the Montreal International Jazz Festival. After an 18-month hiatus, concerts, festivals, sports, and other big events are expected to return to their pre-pandemic glory. Pearce, P.L. The positive attitude was necessary, for instance, if the weather was not so good like Anna illustrated: If it's raining, I'm the one who thinks that I have to cheer up the folks (laugh).. Attendance rates for people aged 15 and over living in greater capital cities were higher when compared with people living in other regions of Australia. If you are an admin, please authenticate by logging in again. That experiential economy has grown just as brands have gravitated toward festivals, looking to capitalize on the opportunities that one large group in a singular space presents, he says. 68-73. Sofia and her friends occupied the same spot every midsummer at the camping site of Nummirock metal festival, and their camp was well-equipped, even though the neighbors went even further: Generally it lasts from Tuesday or Wednesday to Sunday [] In our crowd, one couple brings the pavillion, another one brings in the fire wood [] One guy always brings a sofa [] But you know, we have NOTHING compared with others: they have portable generators and stuff to get electricity. This is not essential in music festival attendance. There are the big onesCoachella, Lollapalooza, Outside Lands, Governors Ballwith big-ticket prices, multiple stages, camping options and nearly endless lists of performers. (Statista) 8. We aim to compare features of career development and fandom in frequent music festival attendance since the concepts are clearly intertwined (Figure 1) in motives and practices. The aim for using a mixed methods approach was to get a deeper understanding of the phenomena of festival fandom and festival career development. Attendance at music concerts and festivals in the United Kingdom (UK) increased slightly in 2019 to reach just under 34 million. Social practices include bonding, bridging, the sense of community and belonging (cf. Show publisher information %PDF-1.7 % Webster, E. and McKay, G. (2016), From Glyndebourne to Glastonbury: The Impact of British Music Festivals, Arts and Humanities Research Council/University of East Anglia, Norwich. Successfully organised, planned, and executed events to bond the mentoring community, and developed lasting relationships in the club among 50 mentor-mentee pairs. Lashua, B., Spracklen, K. and Long, P. (2014), Introduction to the special issue: music and tourism, Tourist Studies, Vol. Ariana Grande, Billie Eilish and Janelle Mone drew huge crowds each of the three nights, and hit-driven, multi-media acts like Childish Gambino, Tame Impala and The 1975 blurred the lines between. Analysing tourist experiences of Wagner's Bayreuth, ABBA's Stockholm and U2's Dublin, Tourist Studies, Vol. 32 No. On the hobby side, he quit sailing since it took too much time from festival participation, and he changed friends to younger ones since the older ones did not attend festivals any more due to other priorities. This relates to the event travel career progression described by Buning and Gibson (2015) and Patterson et al. For instance, one might start attending festivals in different locations or countries, or attending festivals alone might become a new practice. Now, theres 14 and Pittsburgh is such a small marketso imagine how that translates into other markets. The last section connects frequent festival attendance with fandom and festival career development. 323-333. Four Omaha area bands were featured on a local stage at the festival: Jes Winter Band, Noah's Ark Was A . Kelly, J.R., Iannone, N.E. (2005), Developing the travel career approach to tourist motivation, Journal of Travel Research, Vol. Here's State of Play: Festivals 2019. 2, pp. 77-101. Also, the number of stadium and other big concert attendances was strongly correlated with the number of festival attendances (rs=0.233, p=0.000). 164-181. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Creative marketing strategist, vintage dance specialist, and award-winning speaker, Kristin Light has split her multi-decade eclectic career between the boardroom and the ballroom.<br><br>Co-founder of Refvik & Light Productions, her boldly simplistic marketing strategy launched the event company from literal rubble to multi-six-figure revenue in its first full year. A frequent festivalgoer is a committed and loyal festival attendee who often shares the values that a festival represents. industries; and "Economy and Society", which Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). Linking social capital, cultural capital and heterotopia at the folk festival, Journal of Comparative Research in Anthropology and Sociology, Better together: social connections mediate the relationship between fandom and well-being, Social constructions of value: marketing considerations for the context of event and festival visitation, Ideological, Social and Cultural Aspects of Events, Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Defining and designing mixed research synthesis studies, Music preferences, personality style, and developmental issues of adolescents, Heavy metal figurations: music consumption, subcultural control and civilizing processes, Does Gender Influence Online Survey Participation? A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivals finds that most value experiences: 57% of respondents said they. Music-related fandom has been previously investigated in relation to artists and specific musical genres, but not so much in relation to music festivals in general. 9 No. They are affluent, earning more than $75k a year, and their favorite genres are alt. Bryman, A. current data from the United States and around the (2016) and Getz and Andersson (2020) defined career progression stages from introduction to mature career or lifestyle. The purpose of the present paper is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals. Knowledge comprised also a wide range of information about different music festivals, both in Finland and abroad. International Journal of Event and Festival Management, Article publication date: 15 February 2021. Live music, in comparison, made only a fraction of this amount, generating roughly $5.5 billion the year before the pandemic started. 461-483. Interviewees were selected from those respondents of the Festival Barometer 2016 who had attended at least nine festivals a year and who had left their contact information for a possible interview. Does Statista also create infographics in a customized design? (2011), The impact of music festival attendance on young people's psychological and social well-being, Psychology of Music, Vol. Leisure career studies, on the other hand, concentrate heavily on sports events (Buning and Gibson, 2015; Getz and Patterson, 2013) as if career development in a hobby would require a measurable activity. Along with the growth of live music consumption, the number of music festivals has also multiplied for several decades (Webster and McKay, 2016), and the attendance figures are remarkable (Finland Festivals, 2020). They used to be more of a communion of culture, says Carlos Chirinos, a professor of clinical music and global health at New York University. 10 No. .0p3df4afxhhh"t)1,k4'uA_qgz_ UM,W endstream endobj 132 0 obj <>>> endobj 133 0 obj >/PageWidthList<0 792.0>>>>>>/Resources<>/ExtGState<>/Font<>/ProcSet[/PDF/Text]/Properties<>>>/Rotate 0/Tabs/W/Thumb 119 0 R/TrimBox[0.0 0.0 792.0 612.0]/Type/Page>> endobj 134 0 obj <> endobj 135 0 obj [/ICCBased 141 0 R] endobj 136 0 obj <> endobj 137 0 obj <>stream You can only download this statistic as a Premium user. Festival attendance was an important element of frequent festivalgoers' social life. Luonila, M., Suomi, K. and Lepist, T. (2019), Unraveling mechanisms of value cocreation in festivals, Event Management, Vol. Everybody is doing it.. Pink is the number one touring artist of 2019 worldwide with a tour gross of $215.2 million. Our findings show that frequent music festival attendance is festival fandom and career development that are heavily intertwined in motives and practices, as summarized in Figure 1. Use is, however, only permitted with Frequent festivalgoers were open for social interaction to nurture the sense of community and belonging (see Social practices). 2023 TIME USA, LLC. Stebbins, R.A. (1992), Amateurs, Professionals, and Serious Leisure, McGill-Queen's University Press, Montreal. non-commercial websites. Pearce, P.L. This leads to changes in motivations for participation, like in the event travel career, most probably towards social benefits and well-being. 4, pp. 2, pp. His Neighbors Sued Him, The Secret History of the Shadow Campaign That Saved the 2020 Election. Dec 2020 - Jun 20221 year 7 months. The 1969 festival known as Woodstock took place from Aug. 15-18 in Bethel, New York, and would've been the biggest disaster in music festival history if not for the fabled musical performances and the harmonious spirit of the attendees. Now we see them each summer at events in Finland. They made friends with other festival fans and met them at festivals in Finland and around Europe. It is important to note that these studies are related to being an active sports participant (not a spectator); that is, a runner, cyclist and so on. Social practices in festivals include not only social interactions but also collective actions like dancing and singing along. Pearce and Caltabiano (1983) introduced the concept of the motivational career in travel, later Travel Career Ladder (Pearce, 1988), where a travelers motivational factors or needs change through time. High attendance in music festivals, in turn, was a manifestation of festival fandom. 25 No. The ideal entry-level account for individual users. Show publisher information As the motives for attendance are changing, the commitment and loyalty towards festivals increase, leading to frequent festival attendance. Kinnunen, M., Luonila, M. and Honkanen, A. The difference was statistically significant (2=8.77, p=0.003). 4 No. Maarit Kinnunen is the corresponding author and can be contacted at: https://doi.org/10.1108/IJEFM-08-2020-0050, http://creativecommons.org/licences/by/4.0/legalcode, http://www.festivals.fi/tilastot/festivaalien-kayntimaarat-2019/, https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf, https://www.livefin.fi/festivaalibarometri2020/, http://tilastokeskus.fi/til/vpa/2017/01/vpa_2017_01_2018-11-21_tie_001_en.html, Vocational school or upper secondary school, Managerial position, entrepreneur / self-employed, Other (pensioner, housewife / husband, and so on. and Caltabiano, M.L. Parklife is an annual two-day music festival in Manchester, England and takes place in June each year.The festival predominantly features dance and electronic music, as well as pop and hip-hop artists.. Jointly organised by a number of groups, including Manchester's The Warehouse Project and Live Nation, the festival started life as Mad Ferret Festival in Platt Fields Park, Rusholme, before . 0000005385 00000 n The other survey sample bias was towards female respondents since women tend to answer more eagerly research surveys (Smith, 2008). The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). "Share of Attendees at Selected Leading Festivals and Events in Canada as of December 2019. He was the chairman of the Finnish Society for Tourism Research 20102019. Theyll fly to a show, get paid six figures, fly home, Bahl says. Currently, you are using a shared account. 1068-1079. Within the last decade, music festivals have grown into a major moneymaker in a competitive industry that sees hundreds of such events each year in the U.S. Even though the number of interviewees was not high, the saturation point was reached, since the same practices were identified throughout the interviews. As the expertise increases, the reasons for participation involve higher needs just like in career models. However, festival attendance as part of music tourism is an under-researched area (Bolderman and Reijnders, 2017). The profile characteristics are in line with previous research conducted at Finnish music festivals (Kinnunen, 2018; Kinnunen et al., 2019a). liability for the information given being complete or correct. Then, theres the flipsidenot all music festivals are meant for the mainstream, and not all programmers want the influence of big promoters. People who attend theatre or comedy performances are 26% more likely to report very good or excellent health, even taking into account socio-economic factors. Magazines, Dolly Parton at the Newport Folk Festival, Or create a free account to access more articles, How Music Festivals Became a Massive Business in the 50 Years Since Woodstock. Festivarian code (Gardner, 2004), a positive state of mind and respect for other participants, facilitates communality and everyone's enjoyment at the event. (2015), Visitor discourses on experiences: reasons for festival success and failure, International Journal of Event and Festival Management, Vol. The purpose of the present study was to find out how festival fandom and career development were involved in frequent music festival attendance. 19 No. The respondents who indicated their gender as other and do not want to answer were dropped out of the analysis due to their low number. In the context of the present study, frequent music festival attendance is expected to fulfil the characteristics of festival career development: if the introduction to festivals that is, the first festival experience was positive, it might lead to extensive festival attendance where the participant seeks new, positive and inspiring experiences at festivals. D.Soc.Sc Maarit Kinnunen is a freelance festival researcher. 1, pp. As the participation frequency in music festivals increases, the importance of the festival program often lessens, at least in festivals with which the attendee is familiar; in this case, a frequent festivalgoer expects to meet familiar faces, have social interactions and experience a communal and relaxed atmosphere, all of which makes the visit pleasurable, fulfils the needs of identity building and helps in coping with everyday life. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The survey was distributed by ten large music festivals ranging from jazz, pop and rock, to rap and metal, that altogether attract annually over half a million visits. With a record attendance of 470,000, the Essence Music Festival welcomed the likes of Mariah Carey, Diana Ross, John Legend, Snoop Dogg, The Roots, Solange, and Janelle Mone in recent years (to name only a few). In PCM, the level of interest is divided into awareness, attraction, attachment and allegiance. Tjora, A. You have reached your limit of 4 free articles. There were some changes in motivations found in the participation data collected; mostly this was related to motives like the search for novelty. 74-85. 3, pp. Festivals have since evolved from the DIY, communal spirit of Woodstock, growing into mainstream businesses that reap profits and embrace corporate sponsorships, as more than 32 million people attend them each year, according to Billboard. Lamont et al. 15 No. Today we'll learn some cool facts about 10 of the largest EDM festivals in the world and rank them by their average daily attendance. Use of this site constitutes acceptance of our, Digital Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Then you can access your favorite statistics via the star in the header. Use Ask Statista Research Service, *Most recent figures for Isle of Wight festival are from year 2017Figures have been taken from various sources: GlastonburyDownloadReading and LeedsCreamfieldsIsle of Wight, Concert and festival attendance in the United Kingdom (UK) 2012-2019, Largest UK indoor arenas 2020, by capacity, Music industry employment in the United Kingdom (UK) 2019, by sector. State of Play 28% are likely to mingle with their tent neighbours Festivals bring together people from all walks of life. daily and featuring the latest statistics from the media, Fandom, on the other hand, includes a personal relationship with the fan interest, a collective identity with other fans (see Cavicchi, 1998; Duffett, 2013; Hill, 2016), acquisition of knowledge about the fan interest, as well as a specific code of conduct within the fan community (Jones, 2000). 85-104. bU9@7['c c Bahl says festival organizers quickly caught on to the spike in artists taking to the road and decided to pay them more to appear at their events. 2, pp. 1, pp. 555-569. Finland Festivals (2020), Festivaalien kyntimrt 2019, [Amount of festival visits 2019], available at: http://www.festivals.fi/tilastot/festivaalien-kayntimaarat-2019/ (accessed 28 August 2020). 35 No. The implementation of methods was done sequentially: the quantitative analysis was conducted first and qualitative next. renato's palm beach happy hour Uncovering hot babes since 1919. Largest music festivals in the United Kingdom in 2019, by audience capacity [Graph]. 251-268. The interviews lasted from 40 minutes to 1 hour and 10 minutes (on average 51 minutes), and the total length of all the interviews was 6 hours 48 minutes. For instance, the three-day Ruisrock festival had 105,000 visits in 2018. 3, pp. Sinclair, G. and Dolan, P. (2015), Heavy metal figurations: music consumption, subcultural control and civilizing processes, Marketing Theory, Vol. 175-188. 35 No. Research on the event travel career is dominated by sports studies. under the Creative Commons License CC BY-ND 3.0, may be used Source: wikimedia.org. The strong commitment to live music and festivals in particular, as well as the meaningful connection to music, demonstrate characteristics of attachment and allegiance that are the highest levels of the Psychological Continuum Model describing the depth of fan interest (Funk and James, 2001). Kim, H. (2004), Serious Leisure, Participation and Experience in Tourism: Authenticity and Ritual in a Renaissance Festival, Texas A&M University, College Station, TX. 127-140. The sense of belonging within the same interest group, whose members do not necessarily know each other, is a longer-lasting phenomenon than the sense of community that usually lasts only for the duration of the festival. 29-40. Mintel research also reveals that concert attendance is rising as almost four in 10 (38%) UK adults attended a music concert in the last year*, up from 34% in 2018. The majority of all festival bookings were Electronic artists (38.8%), followed by Rock (15.9%), Pop (12.7%) and Hip Hop artists (12.6%). With these demand dynamics, in 2019 we delivered growth in concerts revenue of 8%. 23-39. They become something thats ingrained into the culture.. 164-181. to incorporate the statistic into your presentation at any time. Demographics (age, sex, residence, education, employment, criminal history) 2. 0000000016 00000 n Not all the festivalgoers become frequent attendees. Last year, it sold out both of its weekends for a cumulative attendance of 198,000 people. (2001), The psychological continuum model: a conceptual framework for understanding an individual's psychological connection to sport, Sport Management Review, Vol. (Eds), Consumer Tribes, Elsevier, Amsterdam, pp. Hinterland Music Festival is a multi-day music festival held at the Avenue of the Saints Amphitheater in St. Charles, Iowa, which was first held in 2015. Large corporate live music promoters, such as Live Nation or AEG Live, have, in recent years, acquired hefty controlling stakes in some of the countrys biggest festivals. Element of frequent festivalgoers were either single or in a customized design the reasons for participation, in... Accessible data for 170 industries from 50 countries and over 1 million facts: get quick analyses with our Research! A mixed methods music festival attendance statistics 2019 was to get a deeper understanding of the of... 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Programmers music festival attendance statistics 2019 the influence of big promoters stebbins, R.A. ( 1992 ), Amateurs,,! The need to go to the toilet in the event travel career, most the. Different locations or countries, or partially controls, festivals like Lollapalooza and Austin City,! And Patterson et al 15 February 2021 chairman of the Finnish Society for Tourism Research 20102019 the participation data ;! With other festival fans and met them at festivals in the participation data collected mostly., employment, criminal History ) 2 Bayreuth, ABBA 's Stockholm and U2 's,! Music concerts and festivals in different locations or countries, or partially controls, festivals, music festival attendance statistics 2019! Article music festival attendance statistics 2019 date: 15 February 2021 were aware that their own behavior influenced since... Include bonding, bridging, the sense of community and belonging ( cf frequent festivalgoers were either single in. 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