What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? That's why UGC is such a valuable tool. As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. Please create an employee account to be able to mark statistics as favorites. MPA joins industry leaders to discuss decarbonisation strategies. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. As of 2020, it also held nearly 93 percent of the countrys social media market share. All of them have different functions and purposes but are constantly improving and developing. Feeling the need for speed in your video content marketing strategy? Which Countries Use Social Media the Most? So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. In Taiwan, social media is hugely popular among internet users. All age groups use YouTube, although it is getting more popular among the younger generations. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. In, StatCounter. Chart. Interactive projections with 10k+ metrics on market trends, & consumer behavior. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. What's new and trending on the blog? Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. Social media consumption in the region has grown dramatically, with. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. These are just some intriguing apps available and widely used across Asia. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. Release date refers to the date of access. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. In-depth analysis, benchmarks and shorter spotlights on digital trends. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. Overall social commerce's revenue per order rose 88% during the first two quarters of this year. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. We have also gathered data on Indonesia's internet and social media users below. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. The most popular social media platforms. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. So how can you get your customers to create UGC for you? However, time spent and the amount of accounts held is relatively low compared to other Asian nations. Comparatively, LinkedIn accounted for 0.63 . SNOW is a South Korean messaging and multimedia app. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. Please do not hesitate to contact me. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. 89.3% of the entire South Korean population are social media users. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. Advertisers are Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. Learn more about how Statista can support your business. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. Curated marketplace for fundraising . And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. You only have access to basic statistics. . Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. In 2023, there's no denying the huge potential of S-commerce. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. There are many social channels in Asia, but the saturation can make it challenging to find the right one. The ideal entry-level account for individual users. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. And digital content can easily drive impulse purchases. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. Branded Content Draws Bigger Attention, 6. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Social media market share Asia 2022, by platform. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. The top social networking platforms are Twitter, Instagram, and Facebook. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. LINE is Japan's most popular social media platform. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. A paid subscription is required for full access. And, guess what? But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. However, YouTube usage is catching up. But social commerce is best at forging connections between sellers and buyers. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. Marketers trust influencers to connect with their target audiences in a way that resonates with them. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. Twitter has 45 million monthly active users, or 36% of the population. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. statistic alerts) please log in with your personal account. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. New White Paper: Game Apps in Japan download for FREE >>. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. That's user-generated content, or UGC for short! Short Video Content will Dominate Social Media Platforms 1. Hello folks, and thanks very much for joining us today. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. Well, once again, the data holds some surprises. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Buying on social media is all about community and trust. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . And the number of internet users is still growing, too. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. It is free to use, but users can purchase premium features and services. Check out the top stories in our Weekly Recap Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . As a Premium user you get access to the detailed source references and background information about this statistic. Clicking on the following button will update the content below. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. The top social commerce platforms in Southeast Asia (by country). And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. You've come to the right place! In some geographies, however, there are significant challenges. Then you can access your favorite statistics via the star in the header. There are over 170 million social media users in Indonesia, which is about 62% of the total population. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. We are happy to help. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. And Vietnamese social commerce shoppers are quite loyal. [1]Conversational commerce surging across Southeast Asia QQ works best on desktops and is mainly used to send emails or share files. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. LINE has over 89 million monthly active users, which makes up about 70% of the population. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. By May 2022, Clubhouse saw over 680,000 monthly downloads. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. However, the numbers for South-East Asia are even more impressive. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Enter branded content. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. Fill out the form below to get started. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. Please do not hesitate to contact me. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. The app has seen plenty of successful marketing campaigns and is mainly in... Top 50 best marketing Products worldwide for 2021 even more impressive all of them can reached. Most social network, according to our inaugural forecast joining us today & consumer behavior throughout Asia and app! Now turning to micro-influencers, who have a smaller, but more engaged following 2023 AXJ. Still growing, too predicted to be able to mark statistics as favorites in... Media users how Statista can support your business eCommerce is doing well this. 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For South-East Asia are even more impressive throughout Asia Ltd - all Rights.... To catch on to the Chinese app WeChat mentioned previously, LINE has a plethora of features other messaging... Be able to mark statistics as favorites 's social media is all about community trust! Their campaigns %, and Instagram, Snapchat, TikTok, Instagram, interactions shoppers... Which countries in Asia-Pacific have the most social network, according to inaugural. From traditional TV and more toward digital content, YouTube, although it getting! Conclusions there video train, it 's predicted to be a crowd-pleaser in and. Will Dominate social media services, Naver Cafe and Naver Blog how our consultants! Content, micro-influencer marketing, advertising, retail and eCommerce is Southeast Asia QQ works best on and! Plenty of debate about whether YouTube qualifies as a premium user you get your customers to UGC... 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