(PDF) Blue Ocean Strategy of Apple - ResearchGate Of course, in 2003, when they opened up the iTunes Store, that was a big change. This strategy focuses on "creating a new market space by capturing new demands in the market" (Kim and Mauborgne, 2004). In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Based on a study of 150 strategic moves spanning more than a 100 years and thirty industries, the author's . September 20, 2018. Apple was operating in a blue ocean. Apple Inc. Apple Inc. found a blue ocean with its iTunes music download service. Blue Ocean Strategy Examples. Blue Ocean Strategy How To Create Uncontested Market Space ... Based on real-life studies, the book provides insights into business strategies called blue and red oceans. by W. Chan Kim, Renee Mauborgne, Oh Young Koo. Blue Ocean Strategic Moves - Philips. Hence the term 'red ocean'. 3.2 Analytical Tools and Frameworks In the following subchapters a description of tools and frameworks of the BOS are given as well as the three essential characteristics of a good strategy. Business Strategy Hub - Your complete guide to business ... Despite being unreliable, they cost $1,500, twice the average annual income. Blue Ocean Strategy Examples: iTunes. Nintendo, as a part of its blue ocean strategy, launched Nintendo DS and then Nintendo Wii, which is a unique system that allows people to play games by moving their arms naturally and also allows Nintendo to tap into the casual gamers rather than hard-core gamers that have already been targeted by its rivals' systems, PS and Xbox (O'Gorman . This concept of the blue and red ocean was first introduced by Renée Mauborgne and Chan Kim in the early 2000s. They are the authors of Blue Ocean Strategy, which has sold over 3.5 million copies, is being published in a record-breaking 43 languages, and is a bestseller across five continents. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces . Why Blue Ocean Strategy is important? However, this discussion will also include the more recently expanded 2015 edition. Gain a new framework for strategy design and implementation. What is Blue Ocean Strategy? Examples, Pros & Cons ... This ranking, led by Apple and Google, finds Nintendo in the 7th spot. Of the many strategic planning models that exist, the Blue Ocean Strategy could be considered the pacifist of the group. Blue Ocean Strategy (Mauborgne and Kim, 2005) is about being different from the competition, in a way that truly targets customer needs that have traditionally been overlooked. Certain images within this presentation are owned by UCSIBOSRC and Blue Ocean Strategy. Blue Ocean Strategy vs. Blue Ocean Strategy Formulation - The Strategy Canvas Source: Insead. The company has created Apple is a valuable brand in the global market. Answer (1 of 11): BLUE OCEAN SHIFT is packed with real-world examples of organizations facing the same constraints we all face - be they politics, bureaucracy, or limited resources - that applied the very tools and process outlined in the book to shift from competing to creating and created blue . Last updated on 04/01/2017. There are two ways to create blue oceans. We share interviews, case studies, and various competitions and events on blue ocean strategy, blue ocean shift and blue ocean leadership. Introducing Ignition Framework: A Step-by-Step Approach To Creating and Growing New Businesses. Blue Ocean Strategy is where a company creates a completely new market space (or market category). Blue Ocean Strategy fought over. It is the strategy that successful firms like Apple have used time and time again to deliver new breakthroughs. Develop an actionable plan. A strategy canvas is the most fundamental tool used in the Blue Ocean Strategy framework. Apple Versus the Strategy Professors. It is designed to give you an immediate snapshot of how your business/product/service stacks up against the competition. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. In this perennial bestseller, embraced by . In the early 2000s, the cell phone market was mainly made of phones with basic applications. Publication Date: Aug 01, 2012. • Cut-throat competition in existing industries turns the ocean bloody red. At its core, there is value innovation , for which uncontested markets are created, where competition is made irrelevant. Innovator's Canvas 3: How to Quickly and Effectively Document and Validate Your Innovation Idea. Apple use blue ocean strategy to remove competition and create a new market for new products. 7 pages. It is the strategy that successful firms like Apple have used time and time again to deliver new breakthroughs. Bowman's Strategy Clock is a Tool that helps to understand How Products are Positioned in the Market.. Its name comes from the person Who invented it: Cliff Bowman. Playing to Win: How Strategy Really Works PDF Book by A.G. Lafley (2013) Download or Read Online Free. Apple observed the flood of illegal music file sharing that began in the late 1990s, enabled by file sharing programs such as Napster, Kazaa, and LimeWire. 8. Kim and Mauborgne published . But in most cases, a blue ocean is cre-ated from within a red ocean when a company . Pendiri Go-jek Nadiem Makarim mencoba menerapkan blue ocean strategy untuk bisa menciptakan . by W. Chan Kim, Renee Mauborgne, Oh Young Koo. Additionally, companies giving preference to it choose to make . As the market space gets more crowded, companies compete fiercely for a greater share of limited demand. Blue Ocean Strategy Competing in overcrowded industries is no way to sustain high performance. Blue Ocean Strategy is all about devising and acquiring the uncontested market forum by spawning a new demand. Publication Date: Aug 01, 2012. February 7, 2018. This presentation covers how Smart Selling used Blue Ocean Strategy so as to create a sustainable business for Smartpen Australia. Blue Ocean Strategy (Mauborgne and Kim, 2005) is about being different from the competition, in a way that truly targets customer needs that have traditionally been overlooked. They thus became a publicly maligned symbol of excess. The tools, methods, and frameworks are organized into three types: (1) environmental scan and competitive analysis, (2) internal/external analysis, and Blue Ocean Strategy fought over. The real opportunity is to create blue oceans of uncontested market space. Step 1: Create A Strategy Canvas. Making Competition Irrelevant by creating Uncontested Marketspace.. BLUE OCEAN SHIFT. Here are a couple of examples of companies who've successfully implemented the blue ocean strategy to grow their . Get help with your Strategic management homework. There are two ways we can create a Blue Ocean Strategy. Apple, when it came out with the iPod and iTunes in 2001, made major changes in the music industry. Blue Ocean & Red Ocean Strategy Red Ocean Strategy: • Red oceans are all the industries in existence today - the known market space. Crafting . The strategy bags the new demand by familiarizing unique products with advanced features that stand apart from the crowd. Blue Ocean Strategy Formulation - The Strategy Canvas. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. Prod. Its aim is to create a Visual Representation of Product Positioning that can be applied to all Types of Products.. A Representation in the shape of a Clock. The Blue Ocean Strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. Premium Resource Engagement. Prod. When Apple unveiled the iPod in 2001, no other company in the world could enable people to carry thousands of songs in their pockets. The current competitive strategy of each company On top of being bitter competitors in the Smartphone market, Apple and Samsung use different competitive strategies. And it opened . One is by launching or introducing a completely new product, service, or concept. Author: A.G. Lafley | Submitted by: Maria Garcia | 4539 Views | View Chapter List | Add a Review Playing to Win: How Strategy Really Works PDF book by A.G. Lafley Read Online or Free Download in ePUB, PDF or MOBI eBooks. The guiding principle of a "blue ocean" type of investing is to build wealth in a space that is wide open. This happened, for example, when Apple created its iTunes music download service in 2003. Blue Ocean Strategy is a marketing approach developed by W. Chan Kim and Renee Mauborgne, professors at INSEAD, a private university with locations around the world. Strategy and thinking is not limited by preconceived barriers, and a shift happens from a focus on the supply side to a focus on the demand . Apple iTunes is a good example of Apple blue ocean strategy. In a few cases, companies can give rise to completely new industries, as eBay did with the online auction industry. Part One: Blue Ocean Strategy 1Creating Blue Oceans 3 2 Analytical Tools and Frameworks 23 Part Two: Formulating Blue Ocean Strategy 3Reconstruct Market Boundaries 47 4Focus on the Big Picture, Not the Numbers 81 5Reach Beyond Existing Demand 101 6 Get the Strategic Sequence Right 117 () () FM-Kim.qxd 10/25/04 10:03 AM Page vii W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. Four Types of Innovation - Updated. Apple iTunes is a good example of Apple blue ocean strategy. Blue Ocean Investing. Published in January 1st 2013 the book become immediate popular and . To understand red ocean strategy let us begin by defining blue ocean strategy. 7 pages. In Search of a Logical Conclusion If there is one trend that I think warrants deeper consideration than it has gotten, it is the growth of mobile computing and communication. This version of the presentation includes explanation of the core components of Blue Ocean Strategy. Blue Ocean strategy, Good to Great, creating shared value, disruptive innovation, Return Driven Strategy, reverse innovation, strategic risk management, and others. ∗Blue Ocean Strategy is a: ∗Value Innovation Strategy - competes in an uncontested market space ∗"Combination Strategy ": pursue differentiation while controlling costs. blue ocean strategy originated from a study that took place over 10 years and analyzed company successes and failures in more than 30 industries. While billions of music files were being downloaded each month illegally, Apple created the first legal format for . Apple's Strengths 1. Access the answers to hundreds of Strategic management questions that are explained in a way that's . Someday, Apple's now 11-year-long run of nearly unbroken triumph (I'm . Assignment 3 Book Summary: Blue Ocean Strategy Submitted to: Mushtaq Ahmed Course Instructor Institute of Business Administration University of Dhaka Submitted by: Kazi Hirok Al-Arafat Roll: 92 Batch: 19th (BBA) Institute of Business Administration, University of Dhaka March 29, 2014 Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Authors: W . This new market space is created by launching new offerings, with the aim being to make the competition irrelevant so that an organization can grow, uncontested, at least in the beginning. First and foremost, a company using it chooses to create an uncontested market instead of entering into the existing one. ∗Achieved via the delivery of features that have a highest marginal benefit to customer needs . There are two ways to create blue oceans. Since the industries are in a state of non-existence, there is absolutely no relevance of peer comparison. An example of a successful execution of a blue ocean strategy is the iPod. Blue Ocean Strategy. 18.) Apple and Blue Ocean Strategy Blue ocean strategy is based on several important notions. Blue Ocean Strategy was first published in 2005. Start developing Blue Ocean Strategy for your organisation in order to break away from the competition through . Apple itunes is a good example of apple blue ocean . Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Blue oceans strategy is the approach that suggests a company is better off searching for ways to play in uncontested market places instead of engaging with competition in existing marketing spaces. After a success in the computing industry, Apple broaden the blue ocean strategy and religiously applying the blue ocean concept. Blue Ocean Strategy Examples. Interested to know what executives have to say about their blue oceans? Related Posts. Business Strategy Hub is your complete guide to business strategies. Apple Blue ocean-strategy 1. Blue ocean strategy helps to the Apple company to develop their own market rather than trying to beat competitors to reach top in the market. We analysed not only Apple Blue ocean strategy Growth strategy Innovation Transformations Values. Traditional Competitive Strategies. Blue Ocean Strategy is the 2015 update to the classic business strategy text of the same name originally published in 2005. TRANSITION FROM RED TO BLUE OCEANS. Apple Blue ocean strategy Growth strategy Innovation Transformations Values. Globally Iconic. Blue Ocean Strategy A blue ocean is a strategy where the boundaries of existing markets are redefined, and new uncontested markets are created. In the 1890s, the horse and buggy was the primary mode of transportation. #: BOS022-PDF-ENG. Strategic Management Questions and Answers. Description: Blue Ocean Strategy can be applied across sectors or businesses.It is not limited to just one business. How Apple's Corporate Strategy Drives High Growth Harvard Case Study Solution and HBR and HBS Case Analysis. The goal of a Blue Ocean Strategy is for organizations to find and develop "blue oceans" (uncontested, growing markets) and avoid "red oceans" (overdeveloped, saturated markets).A company will have more success, fewer risks, and increased profits in a blue ocean market. Consider the British teakettle industry, which, despite its importance to British culture, had flat sales and shrinking profit margins until Philips Electronics, the Dutch consumer electronics company, came along with a teakettle that turned the red ocean blue. Beyond Competing, Seizing New Growth.. BLUE OCEAN LEADERSHIP. There is ample opportunity for growth tbat is both profitable and rapid. As the pioneer producer of Smartphones, Apple uses the blue ocean strategy. It is best to win without fighting. …. October 15, 2018. Apple is ranked # 1 for the 8th consecutive year by Interbrand - with a brand value of $322 billion.. 2. How Apple's Corporate Strategy Drives High Growth Harvard Case Study Solution and HBR and HBS Case Analysis. A brand new product or service. A blue ocean strategy involves creating a new, untapped market rather than competing with rivals in an existing market (Kim & Mauborgne, 2004). 8 Why read? HarmanKardon.Inmid-2007,fourmajorairlines,United,Continental,Deltaand EmiratesalsoreachedagreementstoinstalliPodseatconnectionstoofreelyto . There is ample opportunity for growth tbat is both profitable and rapid. which companies use blue ocean strategy? BLUE OCEAN STRATEGY This new thinking makes it possible for innovative entrepreneurs to increase their chances for success and the extent of potential success. Apple appears to be doing fine with the iPhone selling more . 5. It is the idea of trying to find market spaces that are free of competitors by creating and caputuring new demand, making the competition irrelevant. Is Starbucks a blue ocean strategy? Mendengar transportasi online mungkin Anda langsung terlintas dengan asal mula fenomena Go-Jek pada tahun 2010, yang mana saat ini transportasi online tersebut kian menjamur di negara Indonesia. Furthermore the Blue Ocean Strategy was awarded with "The Best Business Book of 2005″ at the Frankfurter Book Fair as well as one of the "Top Ten Source: Insead. Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts developed at INSEAD. Working back from that vision of a blue ocean strategy, you can identify what must be changed today to unlock a new blue ocean. . The company introduced iTunes in 2003, they introduced new digital music concept and created online music where people have ability to download • Red ocean strategy is all about competition. Early in the 21st Century, Apple under Steve Jobs moved into the technological industry more aggressively since leadership is a key component in strategizing and achieving success. How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne. Blue ocean strategy is based on a decade long study of more than 150 strategic moves spanning more than 30 industries over 100 years. With the launch of iTunes, Apple unlocked a blue ocean of new market space in digital music that it has now dominated for more than a decade. How did the company get back in shape after so many years of being a mere Assignment 3 Book Summary: Blue Ocean Strategy Submitted to: Mushtaq Ahmed Course Instructor Institute of Business Administration University of Dhaka Submitted by: Kazi Hirok Al-Arafat Roll: 92 Batch: 19th (BBA) Institute of Business Administration, University of Dhaka March 29, 2014 Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Authors: W . Blue Ocean Strategy: Pengertian, Contoh dan Penerapannya. Blue ocean strategy helps to the Apple company to develop their own market rather than trying to beat competitors to reach top in the market. In a few cases, companies can give rise to completely new industries, as eBay did with the online auction industry. But in most cases, a blue ocean is cre-ated from within a red ocean when a company . Most valuable brand . This blog article is part of a series on the book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. Looking for a disruptive, blue-ocean way past Android's network-effects advantage. Altoona State Investment Board: July 2012 case analysis, Altoona State Investment Board: July 2012 case study solution, Altoona State Investment Board: July 2012 xls file, Altoona State Investment Board: July 2012 excel file, Subjects Covered Entrepreneurship Private equity by Josh Lerner, Nathaniel Burbank Source: Harvard Business School 13 pages. Visit us and find ultimate business news and strategy resources. 9. Blue Ocean Strategy Formulation - The Strategy Canvas. Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. More than that, the stress is laid on creating and capturing new demand instead of exploiting the existing demand. Blue Ocean Strategy Example 1: Automobile Industry. Apple use blue ocean strategy to remove competition and create a new market for new products. Figure 3: Red Ocean versus Blue Ocean Strategy (own figure, taken from: Kim, W. C., Mauborgne, R. (2005b), p. Blue ocean strategy helps to the Apple company to develop their own market rather than trying to beat competitors to reach top in the market. This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Lastly, the blue ocean strategy shows you how to create a win-win outcome; Applying these core principles into your strategy will guide you in creating the right blue ocean strategy for your business. Blue Ocean Strategy. #: BOS022-PDF-ENG. Learn how to engage your colleagues in a Blue Ocean Strategy process. As examples of enterprises which successfully performed a Blue Ocean strategy the following can be mentioned: Cirque du Soleil, Apple, iTunes and Canon. PDF | On Mar 15, 2016, John Nyarko published Blue Ocean Strategy of Apple | Find, read and cite all the research you need on ResearchGate They published a book under the name Blue Ocean Strategy that was expanded and updated 5 years ago. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrel-evant, by W. Chan Kim and Renée Mauborgne, Harvard Business School Press, 2005. . The structure can be created or recreated by the steps taken by players in the market. Creating a Blue Ocean Strategy. BLUE OCEAN STRATEGY OF APPLE FROM iPod to iPad Presented By Manu Balaji Kowshik Mayur 2. Motivate your organisation. Blue ocean strategy helps to the apple company to develop their own market rather than trying to beat competitors to reach top in the market. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand. • BOS is all about minimizing risks due to competition threat and maximizing opportunities by exploring new boundaries. The blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present. This blog article is part of a series on the book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. • Blue ocean strategy generally refers to the creation uncontested market space by a new company, that makes competitors irrelevant and that creates new consumer value often while decreasing cost. Based on a study of 150 strategic moves (spanning more than 100 years . ; To do so, it proposes to Analyze every Product based on 2 Dimensions. To get started, first list the products (or services) you want to compare. BLUE OCEAN STRATEGY. Industries ranged from hotels, cinema, retail, airlines, energy, computers, broadcasting, and construction to automobiles and steel. - Sun-Tzu, The Art of War. Definition: 'Blue Ocean Strategy is referred to a market for a product where there is no competition or very less competition.This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Apple is one of the most reliable company when it comes to personalized advanced computers and smart technology devices. Last updated on 04/01/2017. 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